The Transmission Model of Communication

The Transmission Model of Communication is simply to have a sender and a receiver communicate using mass media for interaction with one another and with the public. The medium is constantly changing as various tools of communication are in play such as interpersonal, group to person, person to group, newspaper, TV and social media. The sender encodes or creates a message and it is sent with a medium while the receiver decodes or understands the message and sends some feedback to the sender. Social media is a great way to send a message quickly using an array of social media platforms such as Facebook and Twitter. However, interpersonal communication is still the most effective type of communication, as it tends to be more detail oriented and fewer agendums driven. There are many concerns with regard to social media. Facts can be misconstrued or misrepresented. Loss of privacy is a real issue as well. Social media is always changing. We, the public, need to control the narrative of social media.